As soon as you enter Ellie Goulding's official website, her video shows up in full screen which allows consumers to know more about her music like Jessie J's pop up music video. To make it even more effective they have placed a button to hide the captions/titles right at the top, which allow you to go straight to the website, so new users will most likely have to finish watching the whole video before they could find a way to skip to the actual website. It could get annoying but this is also a marketing strategy as this will increase the chance of people watching the whole video.
On her website, she also have the must-use pages such as home, biography, news, videos, tour dates/live, music, photos and store with relevant information on each page. However, there's also a page for her lyrics so people can visit her website for the lyrics which can guarantee accuracy.
The colour scheme for her website is based on the blues, pinks and purples which create an interesting feel because it is not as solid as the other websites. These colours also bring out her character very well as her brand image is creative and different with her unique birdlike high toned voice.
On the photos page she also included cover art so users know exactly what her album looks like so they could find it in store with ease. This also show all the songs she have on one page so consumers can find that out just by looking at the photos.
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