As a group, we have done a short lip sync practice with the song 'Rather Be' by Clean Bandit. I have realised how important it is to get the song in sync with the visuals otherwise it could look terrible and not make sense at all. This also allowed me to get a feel of how music videos should be shot and edited. I have found that the previous ways of filming from our title sequences does not work any more as that leads to a narrative therefore it has to make sense but with music video, you need fun and interesting camera angle and shots. Editing was also much more intense in music videos and every cut has to be on point to be in sync with the music and look unique.
Studio Lighting Practice
As a class, we went to a drama studio and tried out some lightings. We have used some filters and studio lighting to create different effects on camera such as the half face effect. It was very helpful as we could put what we have learnt in practice for our final video.
Disappearing Behind an Object Practice
During our practice we have tried out different techniques that we could include in our final video such as disappearing behind an object. It was quite challenging to get the same lighting on both screen since when we filmed the second shot, the sun came out and affected the lighting of the video.
Target Audience/ Audience Profile
As a group, we have set our target audience to be between the ages of 13-18 (mostly girls) because our song 'Brokenhearted' by Karmin is a pop song that lean more towards the sweet and innocent side, which makes it most suitable for a younger teenage audience. It will be most enjoyable for girls who can relate to the song and how they may have a crush but the wait for them to call can slowly make them frustrated. Their attraction may be due to how they can totally feel the frustration and emotions behind the song or even the curiosity of how it feels like having a boyfriend of a crush. Although some may be attracted simply because of the artist's face and her appearance, for example, the way she is dressed, her make up or hairstyles used. There may also be a secondary audience such as boys who are attracted to the artist's looks or the way she acts.
We will be using colourful backgrounds to show the cheerfulness of the song, which also makes it very pop-like. We will also be very careful with the artist's appearance throughout the whole video, so we can also attract the audience who likes fashion and hair.
Here is a video to show what our typical audience profile will be like.
The Typical Media Consumption Profile
- Always on using technology such as mobile phones, computers etc. - possible 45% of their day
- Always on social networking sites such as Facebook, Twitter, Snapchat etc.
- Demographics - social grade E
- Earning nothing - relies on their parents for money
- No official qualifications / GCSEs / A-Levels
Influential Music Video - Graphics
Gym Class Heroes: Ass Back Home (Cover by Tiffany Alvord & Luke Conard)
We are going to use graphics in the editing of our music video. This cover video shows exactly the types of graphics we want to use, such as the white lines on the guitar and the use of shapes with gesture. We are going to edit the graphics on After Effects and using a drawing pad to draw lines on different frames so when the video is played, the graphics shows up in a way that it does in this video (almost like it is flashing at you). We are planning to use graphics at the very beginning to illustrate the beats coming out of the phone like it is ringing. This will be edited to the beat of the song so it looks like it is part of the song.
They also drew the visual of what was in the lyrics, for example, they drew a door when they said "I left the keys under the mat to our front door". We also would like to do something similar in our music video because it will make our visuals more interesting to the audience.
At the end we can tell that their video is filmed on green screen which we will also use as part of the performance shots. In our video, we wanted to use green screen so we can change the background to any colours we want - pastel colours. This technique will also make it much easier to apply split screens in our editing.
Despite the graphics, we are also planning to play around with presenting some part of the lyrics on screen and the lyrics video for this song is a great example.
The placement of the lyrics is very interesting. They have chosen to place them either on parts of the character's body where there isn't much body language shown or around the still items in the background of the shot such as a cupboard or a bowl.
They have also used a lot of opening shots of something to make the lyrics seems like it is actually there and when you open the door, it covers it or the opposite like near the end, the lyrics showed up on the girl's body as soon as the door was opened.
They have also used a slight moving motion to make it seem like it is moving so it doesn't look like it was harshly placed there but is part of the whole scene. This technique also creates a bit of fun for audience to view. However, after a while it gets boring because it is always using the same thing so we will only show lyrics for a very short amount of time to make visuals exciting in our music video.
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