The background is defocused which makes us pay more attention to the artist and the shadows from her hat create mystery. She is looking down as though she is looking at the title 'Red' which draws our attention to focus on the bold writing. Her lips are also in red which help it stand out and create a further connection to her album. The choice of using red may be a representation of the title but it could also be an indication of love and passion which is usually the topic of her songs. The use of white for her name could signify her innocence. Overall the album is very simple with warm lighting that connotes simplicity in her songs and presents her genre as a country-pop artist well.
The songs are written all around the disk with production company and studio logos, title of the album and artist's name so you still have the necessary information even if you lose the other things in the digipak. This is also another way of recognition and branding by using the same font and colours. It has 5 red stripes across half of the disk which relates back to the album title to keep the consistency of the digipak.
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