This music video is especially inspirational because we could include the concepts from this video in the rapping of our song. It started off with editing to the beat by changing the shots every time the beat sounds along with a very short black out to create some mystery for the next scene and that allows the audience to feel upbeat and hyper. The use of long shot then close up then long shot again allows it to hook the audience like Goodwin suggested in his theory and get them interested in what's going to happen next.
She is wearing quite revealing clothes which is usually very common in music videos (sometimes in pop videos) and could be an objectification of women to attract more male audience. The camera also pans up and down their bodies to interpret the idea that they are in a party/club and can also be another signifier for objectification of women in music videos.
This video also uses the idea of linking the lyrics and visuals together to further highlight the lyrics. For example, when Fergie said "Hollywood" they then showed a shot of the Hollywood sign. They have used this technique throughout the whole video along with graphics to illustrate it as visuals creates a non-traditional montage and allows the audience to remember those particular words very well.
The artist and other dancers are dressed very brightly which makes the video more exciting and joyful as this is good because it is quite a dancey song. This was further indicated through the high contrast and saturation of the colours used in the video. The camera is always moving which makes the video much more amusing and lively.
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