Taylor Swift - Blank Space
This video starts with a long shot of the place to establish
where it is and gives the audience a bit of background information so the narrative
makes sense. For example, the big house connotes her being rich. It then cuts
to a shot of Taylor Swift which allows the audience to know who the
protagonist is and what the whole story is based on. She is also wearing a
black, lacey dress with flirty make-up and hair which suggests she is very
appealing to guys and has lots of power in them, which was also emphasized by
the lyrics "I could show you incredible thing". I have also realised that the camera always moves so everything flows when it cut to a different shot in music videos, although in ' Blank Space' there were a lot of still shots to make it feel like the movie 'The Great Gatsby' - intertexuality.
The change between different camera shots and fast-paced cutting to the beat makes it more interesting as it flashes at the audience like a montage. During the whole video, she also sings along with the song while showing the narrative, which makes it seem like it's an memory and not a realistic story that's happening at the time.
The change between different camera shots and fast-paced cutting to the beat makes it more interesting as it flashes at the audience like a montage. During the whole video, she also sings along with the song while showing the narrative, which makes it seem like it's an memory and not a realistic story that's happening at the time.
The lighting used is also very intensified which makes it seem like she is a very strong women who have the power to rule over guys - especially guys who 'cheat' on her. On the other hand, when she was in love she was wearing lighter and pastel colours to suggest that she is happy, soft and nice but as soon as she realised he is cheating on her, the colour scheme of her clothing also changed to darker colours such as bottle green and red that signify anger and depressed. They also chose to use melted make-up and insane actions to further highlight the anger and sadness. These were also backed up with lyrics 'Cause, darling, I'm a nightmare dressed like a daydream' to show the sudden change.
I think this is a good influence for our music video because the editing was done very well to keep the music video upbeat and fascinating with different techniques such as using a montage, fast-paced and editing to the beat. We could also look more into including narrative within our music video but still have enough 'performing' shots to draw fans into watching the video.
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