Front Page
On Jessie J's official website, they have put all the navigation buttons at the top so it will be spotted very easily and a reason to have these navigation is that it will allow consumers to go to the relevant page without going through the whole website to find it - creating an ease to use the website. They have also used a similar colour scheme to the whole website with light golden brown solid colour as background and black text on top so it fits with the style of the website throughout as it will appear on every single page to produce a sense of flow. The use of dark and dull colours also further emphasise her star image of being a strong, confident artist.
Every time you enter the website, her latest music video will come up as a pop up so the consumer knows what her latest song is instantly and this will also increase the views on her videos since this created an extra platform to allow people to notice her videos. It may also allow her to increase her sales because when they like the song they might consider purchasing it on iTunes or the album. However, this can get annoying because it keeps popping up on every single page.
On the top left, there are buttons for you to press that allows you to sign in and comment on the websites like on her latest new articles. They also put in a button to allow users to send an email to the company that manage Jessie J so her fans can her things they would like to know. This creates a sense of closeness between the artist and audience which helps to keep her star image to be positive.
Other Pages
Instead of clicking the navigation buttons, you can also scroll down and it will also take you to these pages and I think that this is good because it allows new fans to recognise her as a whole by just scrolling down her page.
One of her pages is about her latest news so fans can find out what she has been doing lately.
Having her tour dates on the website allow users to find out exactly where and when she will be performing. Displaying tickets button right next to the date will allow you to purchase tickets very easily which can help increase her sales as users won't have a problem finding the right tickets for the right show or even just going to through the effort of searching for it on Ticketmaster.
She has a biography so new fans can get to know her and again this further builds on the concept of making it as close and friendly between the artist and audience as possible.
Then she has a tab on her music which is the main focus of the website. On this page you can find out about her latest songs, most popular albums and they have even placed a playlist for the audience to listen to her songs through Spotify - cross-media marketing. They have also placed quick links to iTunes, Amazon and Google Play so consumers can purchase the song if they want to. Again this is done through the idea of creating easy access to hope for more sales.
They then have a page on her photos and videos so consumers can see a different side of her like behind the scenes footage/photos, her life on the social media. This is will create more curiosity for the fans because when you have managed to find something different from just music videos and photoshoots, you are more likely to be searching about her and read everything related about her and possibly increase the positivity towards her.
She also has an online shop which sales her merchandises. This will increase the profit out of her songs. Having a shop link on the website is good because the users know these items are official unlike the ones on Amazon or eBay. They may also be limited edition so the fans are more willing to pay more for it.
Lastly, at the bottom of the website there are links to more social media so fans can start following her and read all about her. They have also put in a logo of the company for copyright reasons and to let people know which company she is working for.
