As a group, we have set our target audience to be between the ages of 13-18 (mostly girls) because our song 'Brokenhearted' by Karmin is a pop song that lean more towards the sweet and innocent side, which makes it most suitable for a younger teenage audience. It will be most enjoyable for girls who can relate to the song and how they may have a crush but the wait for them to call can slowly make them frustrated. Their attraction may be due to how they can totally feel the frustration and emotions behind the song or even the curiosity of how it feels like having a boyfriend of a crush. Although some may be attracted simply because of the artist's face and her appearance, for example, the way she is dressed, her make up or hairstyles used. There may also be a secondary audience such as boys who are attracted to the artist's looks or the way she acts.
We will be using colourful backgrounds to show the cheerfulness of the song, which also makes it very pop-like. We will also be very careful with the artist's appearance throughout the whole video, so we can also attract the audience who likes fashion and hair.
Here is a video to show what our typical audience profile will be like.
The Typical Media Consumption Profile
- Always on using technology such as mobile phones, computers etc. - possible 45% of their day
- Always on social networking sites such as Facebook, Twitter, Snapchat etc.
- Demographics - social grade E
- Earning nothing - relies on their parents for money
- No official qualifications / GCSEs / A-Levels
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