Audience Questionnaire
We composed a questionnaire for our audience to find out what kinds of things we should include in our video and what would appeal to them.
We composed a questionnaire for our audience to find out what kinds of things we should include in our video and what would appeal to them.
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The results of the questionnaire showed;
We also sampled these questions with a focus group.
From our feedback, it is clear that our audience wanted a video that has something distinctive to make our video unique from the others that is also entertaining. They also wanted us to include a narrative in our video to break down the performing shots.
When we played the song and presented to them our pitch, they also liked our ideas and showed an interest. Another advice that we got from is to include lots of backgrounds/locations and to use lots of bright colours. They also thought editing to the beat is very important as it makes the whole video feel upbeat and more relevant to the song.
Overall our feedback was positive and they gave us lots of advice on how to get the right audience hooked.
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