Rank Order
1) 13B6 (Ike & Tine - Jamie T)
The lip sync was on point and the storyline was interesting. They also had good continuity editing, especially with the shots of the letter.
2) 13A2 (Life Happens - Brandon & Leah)
Good framing and the extreme close up of lips/teeth was effective.
3) 13E6 (Today I Cried - Professor Green)
Good shots and cuts were tight. Performer also suits the theme of the music very well.
4) 13E4 (If You Wanna - The Vaccines)
Editing needs to be tighter but they had good extreme close up shots and effects.
5) 13A3 (Nine2Five - The Ordinary Boys)
Lip sync was a bit off but the choice of the background was interesting.
6) 13E7 (12 Rounds - Jester)
Editing needs to be tighter and can be improved; for example the drop can be quicker to make it more effective and up beat.
7) 13B4 (Lost - Paper Aeroplanes)
The flaring of the sun was too much which made the shot too grainy and smoky looking. Some shots were also too zoomed out and lost its power.
8) 13B1 (Rewind - Paolo Nutini)
Lip sync was off and more energy needed. The shot of the guitar was a bit off screen at the beginning.
9) 13B3 (What We Started - J R Aquino)
The rain made it hard to see when it comes to lip syncing. There were some good close ups, however they need to include more of the singing from performer and less story shots.
10) 13E9 (Today I Cried - Professor Green)
Using exacts from film made it look unprofessional and more close up needed, especially when singing. Lip sync also need to be improved and more energy.
11) 13A1 (Sparks Fly - Taylor Swift)
Camera were shaky at some point and the random transition throughout the video made it very unprofessional. Some graphic match was also done wrongly which made it look bad. There were a few repeated shots when it wasn't needed and it just looks like they didn't put enough effort in it. Lip Sync was also off in some shots.
What Have I Learnt?
- I have learnt that the song choice is best when it's not too slow.
- Avoid love stories.
- Lip sync needs to on point.
- Film one shot for the full song, especially close up of performer singing to allow editing to be smoother.
- Be careful of the lighting used. For example, flaring of sunlight or artificial light can't be too much in the shot.
- Use transitions correctly. Don't use transitions like the diamond or ripple effect.
- Avoid fields and schools (unless part of story)
- Works best with close ups
- The energy is very important with performer.
- Don't repeat shots unless it is essential.
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