Inspirational Music Video Director

Kash
Kash is a production group that directs and produce creative videos for their clients.  There are 3 people behind the crew called Simon Alveranga (Head of Production) , Phil Good (Creative Director) and Jamie McCormack (Producer).

They uses lots of post-production effects in his videos such as multiple screens, graphics on after effects and others. For example in one the videos called 'Baby Sol - Always' they changed everything to black and white and played with a range of special effects to create a very graphic video.





In this video, there are less special effects used but I have realised that they play a lot with the lighting and likes to add filters to the shots of when the artist is singing. At some point there was also a blue light streak flashing across the screen which made it more interesting to view for audience. Near the middle of the video, they used a multiple screen which is one of their top post-production techniques to use to make it more unique.






Another example of the multiple screen technique is the music video they produced for 'Akala - Lose Myself'. They have used the same shot over and over again in different sizes to create a collage of the actual shot. It makes it so fascinating that the audience can't take their eyes off the video. I also like the way they did the title at the beginning.




This is another example of of the great title they created. When the title goes behind some of the items in the shot it makes it different to other titles and make it seem like it is actually part of the video and is not an add on. They also had some interesting close-ups at the beginning.

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